Slava Raykov

@2025

Corporate Strategy
Customer Acquisition & Retention
Marketing & GTM
Commercial Scaling

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slava.raykov@gmail.com

Based in Geneva,

Switzerland

Hey there, I’m

Slava Raykov

Based in Geneva, Switzerland

Educated at IMD and Stanford

Svala Raykov photo

Strategy + Execution

ABOUT ME

Business leader with a proven record of scaling global brands and elevating consumer experience.
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Passionate about creating meaningful impact by building new categories and driving behavior change across consumer health, technology, and longevity.
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I’ve worked across Europe, the US and Japan, in both global corporates and startups, bringing ideas to life and scaling them across markets.

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CORE EXPERTISE

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Corporate Strategy

Developing long-term strategies, driving M&A, and aligning business models for sustainable growth.

What I bring: structured thinking, financial acumen, and cross-functional leadership.

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Brand & Consumer Experience

Building emotional connections through storytelling, UX, and customer-centric journeys.

What I bring: brand positioning, category design, and end-to-end consumer experience.

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Digital & AI Integration

Bridging marketing, product, and tech to enhance workflows, automate CX, and scale insights.

What I bring: hands-on experience with CRM, GenAI, and digital transformation projects.

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 Go-to-Market & Growth

Launching new categories, building acquisition funnels, and scaling partnerships across geographies.

What I bring: GTM playbooks, growth strategy, and a proven record of unlocking revenue.

PROFESSIONAL EXPERIENCE

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Company / Brand

Role

Year

01

VELIA

Chief Commercial Officer

2025

Designed and led go-to-market, CRM, and influencer strategy for a Swiss smart ring startup.

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ZYN

Consumer Experience Director

2022-2025

Built end-to-end consumer experience and trial programs for a new category, achieving exponential volume growth at one-third of the usual acquisition cost. Ensured clarity and consistency while linking offline and online journeys.

03

IQOS

Head of Retail and Omnichannel Strategy

2018-2022

Led the global transformation from B2B to B2C, expanding the consumer base from 6.6Mio to 19.5Mio in four years (31% CAGR). Designed and executed omnichannel retail plans and experiences across 15+ priority markets, raising NPS and reducing acquisition costs.

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Philip Morris

Strategy and M&A

2010-2018

Shaped long-range corporate strategy and led 5 cross-border acquisitions across multiple geographies and categories.

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DuPont

Controller

2005-2009

Managed planning, budgeting, and financial reporting for EMEA region, supporting $500M+ operations.

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DuPont

Credit Manager

2003-2005

Oversaw risk analysis and collections across Eastern Europe, strengthening cash flow and client relationships.

07

Private Equity

Analyst

2002

Evaluated investment opportunities and built financial models for consumer and industrial deals.

SKILLS

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Business

Senior Stakeholder engagement | Consumer Experience | B2C | Commercial Strategy | Brand Building | Digital Marketing | Team Leadership | Business acumen | Portfolio & Pricing Strategy | Acquisition and Retention Strategies | Brand Retail | eCommerce | Growth | Corporate finance | Mergers & Acquisitions | Valuation | Startup

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Tech

HubSpot | GA4 | Tableau | Figma | Twilio Segment | Meta Business Suite | A/B Testing | AI automation | Hotjar | Klaviyo | MS Office | Generative AI

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Soft

Empathy | Collaborative Leadership | Storytelling | Adaptability

EDUCATION

Education

Leadership & AI, Stanford University

2025

MBA, IMD Business School

2009

CFA Charterholder

since 2008

Master’s in Finance, Finance Academy

1998–2003

Advisory & Mentoring

Mentor at MassChallenge and Tenity accelerators